Our Company Founding Principle Midwest Secure Retirement (MSR) was founded on the simple principle of being Client Focused & Integrity Driven. What does this mean? It simply means that we will always put your needs before our own; and we will conduct business with the utmost integrity and credibility. Our Goal Our goal is to become a trusted resource for your financial life. For each and every client, we strive to create financial stability and security so clients can enjoy financial independence and peace of mind. Our Commitment Our staff consists of some of the areas top financial professionals who share MSR’s values and belief in our implementation process for financial guidance. Not only will you find our team members knowledgeable, but you will also discover that they truly care about making your dreams a reality. We are committed to guiding you in every step along the way, from initial review and development of pre-retirement strategies, through eventual retirement and ongoing income and risk management.